Planning your inventory and cash
so you won't run out.

Inventory insights for e-commerce businesses
to prevent stock-outs and cash pressure.

Book a free discovery call
Inventory ready for demand planning

Making the right inventory decisions
gets harder as a business grows.

What worked when the business was smaller often stops working once more sales, more SKUs, and more suppliers are involved.

It becomes less obvious to see what is moving, what is slowing down, and what needs to be ordered next.

This is often when best-sellers run low without warning, slow stock hangs around too long, and purchasing becomes harder to time with confidence.

Demand planning is about seeing the right inventory decisions.
Ahead of any stock-outs or cash pressure.

I started Dimple. because demand planning expertise has always been out of reach for small businesses.

It shouldn't be.

Twenty years in retail.
Fifteen in leadership support. A decade of inventory expertise. I know what good inventory planning looks like, why it breaks, and what it actually costs a business when a demand planning process is poorly supported or missing entirely.

What I've learned is that the best outcome isn't a client who needs me forever. It's a client who understands exactly how their business can benefit from demand planning.

Dimple. offers interim solutions to get to those benefits first. Once the ball is rolling in the right direction, I'll train and hand over the reins to those in charge.

Geri, Founder of Dimple

Good inventory and cash planning isn't just about having a sales forecast.

It's about making strategic inventory decisions and making them at the right time.

Having centralised insights into what is likely to sell, what stock is already committed to, what needs to be ordered next, and how all of these affect your cashflow will allow you to make strategic inventory decisions earlier, and well ahead of the cash-crushing order deadlines.

With a demand planning structure in place, inventory and cash flow decisions become easier to manage proactively.

Five offers,
in their most effective order.

The Reality Check
Free

The Reality Check

A free check-in on how your inventory planning holds up.

Answer 12 questions about your current processes and see exactly where your processes are strong, and where they're working against you. No jargon, no judgment.

You get a clear, honest read on your business within minutes. If the results flag nothing urgent, great. You'll know what to keep doing. If they flag something worth focusing on, you'll know where to start.

The Fundamentals

The Fundamentals

A detailed review of how accessible the inventory data for demand planning is in your business.

With access to your real business data, including sales history, stock levels, supplier patterns and ordering decisions, Geri produces a detailed report of what's working, what isn't, and what your business can gain from the suggested next steps.

Findings are specific to your products and platforms, and ranked by most urgent and impactful to resolve. The report is followed by a 1:1 to discuss the results. You leave with a sharp picture of where your demand planning gaps are and a prioritised set of strategic options to explore.

The Planning Studio

The Planning Studio

Building the demand planning structure that your business needs.

Once you know what the gaps are, this is where they get fixed. Geri will build and integrate the tools, processes, and reporting your business needs to plan its demand holistically. The right data in the right place, ordering logic that works with your constraints, and reporting that supports everyday leadership decisions.

By the end, your business has a working planning process that creates long-term projections of your sales, inventory, and cash flow impacts.

The Alignment

The Alignment

The recurring demand planning routine
to keep on top of projected peaks and problems before they become a issue.

If you're not immediately confident to run and read the outcomes of your demand planning system, Geri can act as your interim demand planner. She will periodically pull your data, run the analysis, and deliver a Sales and Operations report each cycle, followed by an Alignment session to go through the results together.

You get expert demand planning insights and input, without the headcount cost.
Your business moves from reactive to planned. And you stay in control of every decision.

The Handover

The Handover

Leave with your team running its own demand planning processes and routines.

When you're ready to bring demand planning back in-house, Geri can train whoever will be taking it on. Your ops person, a new hire, or you. She hands over the tools, the process, the logic, and the know-how. Full SOP documentation and coaching opportunities included.

Every Dimple. engagement has a natural endpoint whenever you feel it fits.
The goal will always be for you to leave capable, not dependent.

That's not a disclaimer. It's the design of Dimple. demand planning made simple.

How Dimple works.

Every recommendation Geri makes is based on your data. Your sales, your inventory, your suppliers, your goals. All outcomes are specific to your business, and so are the recommended the next steps.

Every engagement has a clear scope and a defined outcome before any work begins. You know what you're signing up for, what it costs, and what you'll have at the end.

The goal of every piece of work is for you to need less support, not more. Every tool, report, and process Geri builds is designed to be handed over to you or your team.

Ready to see where you stand?

Book a free 30-minute discovery call. No pitch, no pressure. Just a conversation about your business and whether Dimple. is the right fit.

Book a free discovery call